Contacting A Modeling Agency: What Models Should Expect To Submit (And Why It Matters)
Reaching out to a modeling agency is an important step, and often a nerve-wracking one. Many aspiring models assume they need a polished portfolio, professional credits, or insider connections just to be considered. In reality, agencies are looking for something much simpler: clear information and visible potential.
Knowing what to submit, and how to submit it correctly, can make the difference between being ignored and being seriously considered.
1. Follow The Agency’s Submission Guidelines Exactly
Every legitimate agency has a 'Become a Model' or 'Submissions' page on their website. This is not optional reading.
Agencies expect you to:
Submit through the method they specify (online form, email, or open call)
Provide only what they ask for
Follow instructions regarding image type, file size, and format
Ignoring guidelines signals a lack of professionalism—something agencies take seriously.
2. Digitals Are The Most Important Part
The number one thing agencies want to see is digitals, simple, natural photos that show what you really look like. The submitted photographs should be relevant to the work you are looking for. If you want editorial work, don't submit swimwear photos and vice versa.
Typical digital requirements include:
Headshot (neutral expression)
Three-quarter length shot
Full-body front and profile
Natural lighting
Plain background
Minimal or no makeup
Hair clean and natural
Fitted, neutral clothing
These images are not meant to impress, they’re meant to inform. Agencies need to evaluate your structure, proportions, and presence without distractions.
3. Basic Measurements And Stats
Along with photos, agencies need accurate physical information. This helps them determine market fit and client potential.
Common stats requested:
Height
Chest / bust
Waist
Hips
Shoe size
Age
City and country of residence
Be honest and precise. Inflating or guessing measurements can hurt you later, especially if you’re invited to meet in person.
4. A Simple Introduction (Not A Sales Pitch)
If the submission includes a message or email, keep it short and professional.
A good introduction includes:
Your name
Age
Location
Height
A brief statement of interest in representation
You do not need to:
Share your life story
Explain why modeling is your dream
List unrelated achievements
Over-sell yourself
Agencies review hundreds of submissions. Clarity beats enthusiasm every time.
5. Professional Photos Are Optional, Not Required
Many models are surprised to learn that professional photos are not mandatory when submitting to an agency.
Agencies expect:
Clean digitals first
Potential over polish
Natural appearance
Make sure they reflect your current look
Avoid heavy retouching or dramatic styling
If professional photos are all you have, that’s fine—but never submit only overly stylized images.
6. Social Media Is Sometimes Reviewed
While not always required, agencies often check social media, especially Instagram.
They’re looking for:
Consistency with your submitted photos
Professional behavior
No offensive or inappropriate content
An overall sense of personality and presence
A large following is also a bonus, not a requirement. Authenticity and professionalism matter far more than numbers.
7. What You Should Not Submit
Knowing what to leave out is just as important.
Avoid submitting:
Heavily filtered photos
Group shots
Sunglasses or hats
Editorial makeup looks
Photos older than one year
Inaccurate measurements
Anything that obscures your appearance makes it harder for an agency to evaluate you.
8. Timing And Response Expectations
After you submit, patience is key.
What’s normal:
No immediate response
Weeks of silence
A response only if they’re interested
This doesn’t mean you were rejected, it often means you weren’t the right fit at that moment. Agencies keep submissions on file and may reach out later.
9. Open Calls And In-Person Submissions
Some agencies offer open calls, either in person or virtually.
If you attend an in-person or online audition/casting:
Dress simply and neatly
Bring digitals if requested
Be on time
Be polite and confident
Listen carefully to feedback
First impressions matter online, just as much as they do in person.
Final Thoughts
Contacting a modeling agency isn’t about proving you’re already a model, it’s about showing that you could be one. Agencies look for potential, honesty, and professionalism far more than experience or perfection.
Follow instructions, keep it simple, and present the clearest version of yourself possible. Even if you don’t hear back right away, submitting correctly puts you on the radar, and in this industry, that’s how opportunities begin.
Approach the process with confidence, patience, and respect for the business side of modeling. The right agency will see what others might miss.
- Dan J., Talent Development Manager